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DirecTV taps Deion Sanders for CFB-focused spot

DirecTV is building upon its national “For The Birds” ad campaign with a new spot focused on college football -- and Colorado coach Deion Sanders is joining as a voice of one of the pigeons in the humorous spot promoting DirecTV’s streaming business. Dubbed “Game Plan,&rdq...

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SBJ Morning Buzzcast: August 14, 2024

The lessons from NBC's big Olympic performance; Jeff Vinik eyeing Lightning transition? Wasserman lands a leader for new property sales division

SEC Network’s Paul Finebaum and NFL Films’ Ken Rodgers

On the pod this week, with both the college and pro football seasons about to kick off, SEC Network's Paul Finebaum joins the show to provide insight into the biggest issues in college athletics. Plus, NFL Films' Ken Rodgers breaks down how his team is keeping the “Hard Knocks” series fresh and compelling.

SBJ I Factor: Jess Smith

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